The path to Red Lid Consulting began at an unexpected crossroads for Alice. She had just graduated with a degree in Environmental Science when the world hit pause due to COVID-19. Rather than stand still, Alice used that moment of uncertainty as a launching pad—fueling her fascination with design, honing her skills in branding, and mastering the intricacies of web development.

She quickly evolved from a freelance creative—crafting logos in her living room—into a sought-after professional, guiding businesses through e-commerce solutions during the pandemic and shaping brand identities at a tech startup. With each challenge, Alice’s vision became even clearer: businesses need more than just an eye-catching logo or sleek website. They deserve a holistic brand experience—one that blends artistry, innovation, and strategy into something truly transformative.

Today, Alice leads a dynamic collective of designers, developers, and strategists at Red Lid Consulting, overseeing each project with the same passion and drive that sparked her journey. Her story is a testament to the power of creativity meeting resilience—and it’s the foundation of everything we do.