Step 1: Define your brand Before you can begin any branding efforts, it’s important to first define what your brand is and what it represents. This includes identifying your target audience, defining your brand personality, and outlining your brand values and mission. Essentially, you want to determine what sets your brand apart from competitors and […]

Shopify and Square are two popular e-commerce platforms that offer a range of tools for businesses to sell their products online. Both platforms have their own unique set of features, pricing plans, and pros and cons. In this article, we will compare Shopify and Square to help you decide which platform is best for your […]

Branding strategy is an essential element of any successful business. It helps to define the identity of the company and differentiate it from its competitors. A strong branding strategy can help to build trust and loyalty with customers, and can also be used to influence consumer purchasing decisions. There are several reasons why branding strategy […]

Branding is a crucial element of any business, and it can make a significant impact on how your company is perceived by customers and competitors alike. Here are a few reasons why branding is so important in your business: In conclusion, branding is an essential aspect of any business. It helps to differentiate you from […]

Before you build your brand, it is important to know who your brand is targeting. Who is your ideal customer? Creating a customer profile is a great way to figure out who your ideal customer is and how to brand your business to gain their attention, trust, and brand loyalty. What is a customer profile? […]

When designing a new website for your business or perhaps redesigning an old one, you may be thinking “what makes a web design good and why does it matter”? There are a few different answers to this. Why does good web design matter? To start, web design is important because it plays the largest role […]

What is branding?

Branding goes beyond a simple logo or design elements.

Branding is the entire experience. It is how your customer feels when they enter your brand’s space. It is the perception that you help create for them.