Overview

ChildFriendly, an innovative SaaS provider of all-in-one Childcare Management Software & App solutions, approached Red Lid Consulting to elevate their digital presence. The primary goal was to create a website that clearly articulated ChildFriendly’s comprehensive service offerings while showcasing a user-friendly experience. In addition to designing and developing the website, Red Lid Consulting produced a range of custom graphics, filmed and edited engaging YouTube videos for ChildFriendly’s channel, and supported the brand’s growth through targeted Facebook ads, content creation, initial SEO work, and effective email marketing strategies.

Creative Direction & Strategy

The creative approach centered on striking a balance between professionalism and a warm, approachable aesthetic that resonates with ChildFriendly’s target audience—childcare providers, educators, and parents. Red Lid Consulting developed a visual language and tone that conveyed trust, simplicity, and innovation. Custom graphics and animations emphasized the software’s features in a playful yet informative manner. By incorporating engaging video content on ChildFriendly’s YouTube channel, prospective customers can quickly grasp how the platform streamlines childcare management. A data-driven approach to Facebook ads and email marketing ensured consistent brand communication and boosted user engagement, while strategically crafted blog posts and SEO initiatives helped generate organic traffic and establish ChildFriendly’s authority within the childcare industry.

The Project Scope

Website Design & Development
Custom Graphics & Visual Identity
Video Production & Editing
Facebook Advertising & Digital Campaigns.
Content Creation & Initial SEO
Email Marketing