Overview

Koleen Diaz is a Filipino-Canadian content creator and lifestyle influencer whose authentic voice and creative vision have resonated with millions online. Best known for her YouTube channel—where she shares fashion lookbooks, beauty tutorials, travel vlogs, and everyday life content—Koleen has built a loyal audience of over 1.5 million subscribers and counting. For her portfolio site, the goal was to craft a digital space that highlights her diverse body of work and personal brand in a clear, engaging way. Built on Showit with fundamentals like basic SEO setup, an easy-to-use newsletter signup, and embedded videos throughout the site, this portfolio brings her creativity front and center while giving visitors multiple touchpoints to explore her content, subscribe, and connect.

Creative Direction & Strategy

The creative focus centered on representing Koleen’s distinct personal style and storytelling in an intuitive, visually engaging way. With an aesthetic inspired by her authentic on-camera presence and minimalist lifestyle content, clean layouts were chosen to let her videos and imagery take the spotlight without visual noise. Embedded video sections throughout the site allow visitors to experience Koleen’s work at a glance. Strategic use of basic SEO elements ensures that her portfolio is discoverable, while the newsletter signup invites fans to stay connected, extending community touchpoints beyond YouTube. By weaving functionality and narrative into the user experience, this website not only showcases Koleen’s creative evolution but also amplifies her digital footprint in a way that feels as natural and engaging as her content itself.

The Project Scope

Brand Alignment & SEO Foundations
Portfolio Website (Showit)
Content Organization & Embedded Video Strategy
Newsletter Integration & Growth Optimization