Overview

The Learning Resource Collective is a diverse team of professionals dedicated to elevating inclusive education and supporting quality learning environments for children, families, and childcare providers across Canada. Through expert guidance, practical resources, and targeted initiatives, the organization strives to strengthen professional standards and offer meaningful tools for those working in learning-focused communities.

For this engagement, the focus was on creating and managing a consistent social media presence that aligns with the Collective’s mission and brand identity. By producing two branded social posts per week, we helped foster audience engagement, increase visibility of key educational topics, and reinforce the organization’s values through visual storytelling and strategic content cadence.

Creative Direction & Strategy

The primary creative objective was to maintain a cohesive visual and editorial identity across all social content that reflects The Learning Resource Collective’s mission of inclusive education and shared expertise. Building on the client’s existing brand elements, each post was designed to feel immediately recognizable, reinforcing trust and continuity for followers while presenting content that is both informative and engaging.

The Project Scope

Content Creation & Scheduling
Consistent Brand Implementation
Engaging & Educational Social Posts
Monthly Reporting & Growth Strategy