Overview

Jennifer, an interior designer and owner of The Resource, wanted a site that represents the exclusive showroom experience and personalized design support for contractors and interior designers that she provides. With  a stunning portfolio of interior design projects that blended neutral colour palettes with bold, modern layouts, Red Lid combined modern branding with clean lines to create this website. 

Creative Direction & Strategy

Guided by the essence The Resource's carefully curated collection encompassing flooring, countertops, cabinets, lighting, fabrics, fixtures, and more, Red Lid's design philosophy revolves around creating enduring impressions. Every detail, from the website's layout to the brand colour palette and logo, has been meticulously crafted to embody elegance and simplicity.

The Project Scope

Branding materials - Logo, colours, fonts
Website Brand Strategy + Messaging
Customer Experience Strategy
Custom Showit Website Design
Blog Customization
Copywriting
Basic SEO